710. View Your Resume Like a Sales Document

00:00
31:16

Lesley Logan and Brad Crowell break down the conversation with recruiter and resume writer Megan Applegate, founder of Career Blueprint Solutions. They unpack why a blank LinkedIn profile can make even strong candidates look like they don't exist, how to frame your resume around the value you deliver instead of a list of duties, and why staying comfortable quietly keeps your career stuck. They also share a four-step plan for positioning yourself for the promotion you already may be qualified for.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co.

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.


In this episode you will learn about:

  • Applying for roles even when you don't check every box.
  • Why a blank LinkedIn profile makes strong candidates look invisible.
  • Recognizing the cost of comfort and why discomfort means you're growing.
  • How speaking your imposter syndrome out loud can be really helpful.
  • A four-step plan to position yourself for your next promotion.


Episode References/Links:

If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSI

DEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipment

Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper’s Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipment

Be in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlist

Be It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-survey

Be a part of Lesley’s Pilates Mentorship https://lesleylogan.co/elevate/

FREE Ditching Busy Webinar https://ditchingbusy.com/


Resources:


Follow Us on Social Media:

Episode Transcript:

Brad Crowell 0:00  

Growth is only possible when you realize that getting uncomfortable is where you actually need to be, and that can be, well, uncomfortable, scary, a little bit scary, but you may already be doing some things that will help take you to the next level.


Lesley Logan 0:16  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.


Brad Crowell 0:59  

All right, let's do this. So today is the 710 Megan Applegate. Take it away there, Lesley.


Lesley Logan 1:08  

Welcome back to the Be It Till You See It interview recap, where my co-host life, Brad, and I are going to dig into the strategic convo I had with Megan Applegate in our last episode.


Brad Crowell 1:10  

Oh yeah, it was strategic.


Lesley Logan 1:17  

She is a resume whisperer 


Brad Crowell 1:21  

and LinkedIn Queen


Lesley Logan 1:22  

Yes, which we all need, me included. But I just kind of, I'm like, you guys, if you have been one of those people who doesn't apply for a job because you don't qualify for all parts, you need to talk to Megan, because she's a badass. Anyways, before we get into that, you can go listen to her right now, and then listen to us talk about some stuff before we talk about Megan.


Brad Crowell 1:39  

Yeah.


Lesley Logan 1:40  

Today is July 23rd 2026, and it's National Gorgeous Grandma Day. So, today we celebrate the incredible grandmothers in our lives each year. This special day encourages us to recognize their timeless beauty, unwavering love, and invaluable wisdom. As we're reading this, I'm just thinking about my two grandmas, and I'm just gonna say,


Brad Crowell 1:58  

invaluable wisdom, 


Lesley Logan 2:00  

unwavering love, I'm not so sure, I will give them their... timeless beauty... my grandmother was beautiful. Both my grandmothers are beautiful in their own way. One looks like an actual grandmother from the day I was out of the womb, and the other one had tattooed eyeliner and purple hair, so.


Brad Crowell 2:17  

Amazing.


Lesley Logan 2:18  

Anyways, invaluable wisdom. Show your appreciation by spending quality time, showering them with gifts, or simply telling them how gorgeous they truly are. Seriously, if your gorgeous grandma is still here on this earth, pause this now and call her, and then come back, because we're going to talk about Megan Applegate. Brad inserted that very seamless, and it's in there. He knows I don't read these things before we get them on the air, so I'm like that one reporter, Keith Olbermann always makes fun of him, because he just reads whatever's on the teleprompter. I would just get myself in so much trouble because I would just read what's on the teleprompter, but then I'm like, what?


Brad Crowell 2:49  

Hilarious.


Lesley Logan 2:49  

Unwavering love and invaluable wisdom. Well, one of my grandmothers, the first time she drove, she backed the truck into a tree and left the engine running until it died, backed into a tree, and so she never got a driver's license. So that was some wisdom.


Brad Crowell 3:05  

Never drove again, that's hilarious.


Lesley Logan 3:08  

She was a stubborn one. Anyways, you guys, I have a teacher training program that I've been talking about online now, so I have to share it here. If you listen to the FYFs, I've been kind of hinting at a project that I've been working on for quite some time, and I'm really proud of the work I'm doing. Now we can actually share it, so it's all true. It's called upLift, and the L is capital in that, because I like to be cute. It's going to start probably early next year, and you'll be able to find an epic teacher trainer near you that will host my program. So if you know someone who wants to become a Pilates instructor, or you're listening to this and you've done some instructor training but not a full comprehensive, you're going to want to get on the waitlist to go through the upLift program, which is xxlll.co/uws. Now, if you are already comprehensively trained and you would prefer to train directly with me, then you actually want to be in my mentorship program, or some people call it a master's program, and you want to go to eLevate. We already have done a live Q&A call, because it happens on July 9th.


Brad Crowell 4:13  

And that's what, oh. 


Lesley Logan 4:15  

This is July 23rd, 2026. I just said the date, it's National Grandma's Day, so looking at Brad in real time trying to make this sheet. So anyways, you missed the live call, but you can still watch it and hear all about it. If there's any spaces in 2028, go to lesleylogan.co/elevate. Now, if you're like, "2028, that's so far away," look, if you just want to go through the training that I've created, upLift is going to be for you in 2027 and you can be with one of my educators. If you want to be with me, then you want to be in eLevate. If you want to be an upLift educator, you need to go through eLevate, so there's all that. Okay.


Brad Crowell 4:48  

If you want to be an upLlift educator, yes, you have to go through eLevate as well. So, if you have questions about that, just. 


Lesley Logan 4:54  

If you are like, "This is my first time. Why does everyone rave about the show? What the fuck are they talking about, the grandmas and Pilates?" Just keep listening, it gets better. Okay, stick to it. We're gonna "be it till you see it" for you. Our summer tour is literally around the corner. We are leaving next week, I think, or maybe in 10 days. Yeah, so at the time of this recording, the first two stops are sold out. The third stop is in Nashville, and it has the workshop space left. Knoxville is our rooftop mat class repertoire. 


Brad Crowell 5:26  

That is gonna be so fun. I'm really looking forward to that.


Lesley Logan 5:29  

Same, me too. And then we'll be back in Greensboro. We've never been in Greensboro in the summer, so this is really exciting. It's a really cool studio, it's an old mill. And then we're gonna be in Augusta, Georgia, and then we're gonna be in Atlanta. Look, the time we're recording this, it had three spots left total at that stop, and then someone just bought one, so there are two spots left at the time of recording, which is,


Brad Crowell 5:48  

in Atlanta,


Lesley Logan 5:49  

in Atlanta, Then Huntsville, Alabama has five spots left today, which is not today when you're listening to this, so check. Then we have Birmingham, Alabama, and then Jackson, Mississippi, both of those had two spots left today. And then we have Frisco, Texas, which is north of Dallas. There was room, there's plenty of room in the workshop there as of today. Not plenty, but there's room. El Paso, we're gonna have a Spanish,


Brad Crowell 6:12  

This is gonna be really cool.


Lesley Logan 6:14  

translator, in Spanish. I've.


Brad Crowell 6:16  

It's our first stop in El Paso to teach.


Lesley Logan 6:19  

Yeah.


Brad Crowell 6:19  

So really, really excited about that. And yeah, first time having a translator in the United States.


Lesley Logan 6:03  

I'm so excited! I've had translators before, but this is gonna be so fun, but not in the States, so this is gonna be great. So we are in El Paso, and then we're gonna be in Tucson, a couple spots left there, and then Vegas, and that's half sold out. So all this is the bragging to say, get your tickets, what are you waiting for? opc.me/tour


Brad Crowell 6:30  

opc.me/tour 


Lesley Logan 6:32  

It is powered by Balanced Body, which means we have gift certificates, prizes, and we're bringing Contrology equipment for you to try out. So, you're going to want to go do that. And then, if you are new here, don't forget to check out our Pilates flashcards. We'll have them at the tour, but you can actually get them from us. I had someone ask me, "Is it better to get from you directly or from Amazon?" And I said, if you like giving Jeff Bezos money, you can get it from Amazon, but if you want to give a small business, a family-owned team money, which means the money goes to, first of all, if you buy flashcards from us, we give money to the Nevada SPCA, and we give money to our team, and all that good stuff, and we can keep making these flashcards, you go to opc.me/flashcards. So, anyway, she said, "Of course, I love supporting small businesses," and I said, "Thank you." And then we also have posters, and people have been asking about this. You want to know something? Don't buy the ones on Temu, they stole mine. You are welcome, while we are waiting for them to take that shit down, to go find them and leave a shitty review. Tell them that they're stealing, because they fucking are. But you can buy ours that have good images.


Brad Crowell 7:49  

Tell us how you really feel.


Lesley Logan 7:50  

I'm so fucking pissed. I'm pissed, but I have my "I need a moment" on the Fuck Yeah Fridays now. I think I've mentioned it already there. But at any rate, opc.me/posters is where you get the posters, and you kind of want both, just saying.


Brad Crowell 8:04  

Kind of want both.


Lesley Logan 8:05  

And the posters ship from wherever they print around the world. So, my peeps who live internationally, the shipping on the posters is not going to be terrible. The flashcards, so sorry for where you live, but we do have people in high places like Canada and Australia, and we are working on some others


Brad Crowell 8:22  

Working on the UK,


Lesley Logan 8:23  

working on the UK. We've got a couple of options. You know what? Think time travel, things move slowly. Just gonna say it, my brain moves fast, but things move slow. All right, as you know, we talk about a charity, and this week's charity, who's up, Brad?


Brad Crowell 8:36  

Yeah, this week we are featuring Project Marilyn. This week we're highlighting Project Marilyn, a Las Vegas nonprofit fighting period poverty right here in southern Nevada. Founded in 2019 by Wendi, I am gonna butcher this name, Schweigart,


Lesley Logan 8:52  

or Schweigart,


Brad Crowell 8:52  

Schweigart, and named after her late mother, Marilyn, the organization,


Lesley Logan 8:56  

Who was probably a gorgeous grandma.


Brad Crowell 8:57  

Well, clearly, she must be a gorgeous grandma because she had a daughter, so.


Lesley Logan 9:02  

Well, she had a daughter. Her daughter might not have a daughter, but her daughter is giving. 


Brad Crowell 9:05  

Oh, she's probably a gorgeous grandma.


Lesley Logan 9:06  

Her daughter is giving period supplies for free to all these kids around here, so she kind of has a lot of grandkids. 


Brad Crowell 9:13  

Yeah, the organization makes sure everyone has a healthy, dignified period by providing monthly bags of tampons, pads, and hygiene wipes to people who cannot afford them, supplies that are among the least donated and most overlooked basic needs out there, and programs like SNAP and WIC won't cover.


Lesley Logan 9:29  

It's like your food stamps.


Brad Crowell 9:31  

Yeah, so what started with one woman honoring her mom has grown into a real local force, a volunteer crew called the Period Posse, back-to-back best nonprofit recognition in the Las Vegas Review-Journal's Best of Las Vegas Reader Poll, and a tripling of its reach in just the last couple of years, all while staying lean and locally run. If you've ever taken a clean, dignified period for granted, this is the chance to make sure someone else can, too.


Lesley Logan 9:57  

Also, so many of us who have all the access to all the period supplies in the world have had moments where it doesn't feel dignified, and so if you're like.


Brad Crowell 10:06  

Also, we charge a lot for that too. It's very, it's taxed.


Lesley Logan 10:11  

It's taxed, it's fucking annoying. If men needed period supplies, they'd be fucking free, and I know it feels like we harp on that, but truly, it would. The fucking female razors are more expensive, and they're the same fucking thing, they just make them pink and charge more. So, if you are like, "Guys, why did you do a Las Vegas one?" I actually have had connections with Project Marilyn. I've been at different charity events that they're at, they do really great work. If you are in Las Vegas and you go to their website, you can actually find out where they have locations for free period supplies, like the local library. You go and you just say, "I have a package from Marilyn," and they will just give you free period supplies. Isn't that the cutest thing? 


Brad Crowell 10:35  

That's pretty cute. 


Lesley Logan 10:37  

There's another organization that sponsors them that's more national, and that is the Alliance for Period Supplies, and they are doing really great work trying to do different things in the legislation, and also work on ending period poverty. It looks like this one works with smaller organizations to keep getting the supplies out there.


Brad Crowell 11:09  

Yeah, go to projectmarilyn.com M-A-R-I-L-Y-N if you want to donate, or if you're looking for something a little more national, the


Lesley Logan 11:17  

allianceforperiodsupplies.org. Just so we're all clear, 76% of Americans believe period supplies should be free of charge at public schools and public universities, and you know where they were free my whole adult life? Equinox. I could get free period supplies at my fancy gym.


Brad Crowell 11:34  

Did not know that.


Lesley Logan 11:35  

Yes, I could, you can. So it was perks of being a member. But anyways, I just really like this, I like the idea. I think if we could help, it would also be great if these period people businesses would stop making the tampons in crinkly, loud paper, so these poor girls don't have to hide it in their sleeve and it crinkles, and then everyone knows what they're doing. Stop making things embarrassing, and also teach boys to not be assholes about it. All right, now we're good. I'm off my soapbox.


Brad Crowell 12:02  

Hey, if you have a charity that we think we should feature, or if you have a question that we might answer on our Sunday YouTube lives, go to beitpod.com/questions that's beitpod.com/questions and you can leave us either a win for the Friday episodes, or a question, or 


Lesley Logan 12:17  

No questions. You can leave a charity. The link is so outdated, but we're not changing it, because it's living there. The questions we answer on Sundays on YouTube. 


Brad Crowell 12:25  

That's what I was gonna say. So you can send in your question, and we'll answer it on YouTube on Sundays if you want to.


Lesley Logan 12:31  

All right, I guess, yeah.


Brad Crowell 12:32  

So stick around, we'll be right back. 


Brad Crowell 12:35  

All right, so let's talk about Megan Applegate. She's the founder of Career Blueprint Solutions, and a recruiter, resume writer, and career coach who has spent the last seven years helping high achievers land the roles they actually want. After a 20-year career in hospitality, she pivoted into recruiting and built her business from the ground up. Today, she guides clients through the realities of modern hiring, from getting past the applicant tracking systems to positioning themselves on LinkedIn so the right opportunities come directly to them.


Lesley Logan 13:06  

Yeah, I was really excited to have her on because, you know, not everyone who listens to this wants to have their own business. A lot of people who listen to this want a good job, and there's so much uncertainty in the world with AI and all these different things. I'm tired of hearing the statistics, even though we've known it for years, where women are just not necessarily applying for jobs because they don't hit all the boxes they think. She has really navigated the change in how you apply for things, how you position yourself, and she's quite good at it in a way that made me feel like, "Oh, I could fucking have a resume." I mean, I'm not gonna do it, it's like writing my bio, just makes me cry, but for people who need that... We just had Clare Solly on, talking about exiting a career, exiting a job, whether it's your choice or someone else's, and so I just thought this is a really great resource for everyone who was really inspired by that episode. Something I love that she said is to understand that as you grow, you will naturally pivot your career or business, and I thought that was really cool because I think it's really easy to compare ourselves to past generations where we feel like our jobs are not linear, so then we look spastic. It's like, no, actually, it just shows that you are learning, and that learning is taking you into another direction, and your curiosities are taking you to different places. She said it's important to stay relevant by constantly questioning your methods and asking, "Should I do this differently?" I think that is a great thing that we could be doing because it forces us to actually keep our brain young and involved in what's going on. Sometimes we just get so set in doing things the same way, and there might be a better, faster way, or a way that actually challenges you, or a way that you could learn something new, because if you are learning every single day, it really does keep you current and up to date on what's going on, makes you more hireable.


Brad Crowell 14:56  

Yeah, I mean, it's easy to just sit back and be like, "Okay, I got this. It's rote," and so you're not actually staying on top of the industry and the changes in the tech and all that stuff.


Lesley Logan 15:08  

Well, it's also hard. We have so much things to do.


Brad Crowell 15:13  

but one of the things that we do in our company is we challenge our team and we say, "Hey, look, you are the expert on video editing, let's just say, so when you're out there scrolling through Instagram, and you're in your world doing your thing, and you find a tool that you think makes sense to help you with this job, that's the kind of thing that you're going to come across where we are not. If it's relevant, then you can bring it into the conversation." What does that tell me as the employer? "Oh, this person is paying attention, they're trying to be more efficient or find better tools," and that goes a long way. Honestly, if you're a Pilates teacher, this is effectively continuing education. It's the same kind of thing.


Lesley Logan 15:56  

Well, and also, it's interesting because, speaking of Pilates education, I announced the teacher training yesterday before I recorded this, and I had immediately someone going, "Well, is there going to be workshops after the program?" And I was like, "Of course. Also, first, people have to go through the program," so there probably won't be that until after 2028, and maybe even longer, because they won't know what continuing education they want to do. What I loved about what Megan was saying is, yes, keep learning every day, and go with what's exciting for you and challenging you. because the thing that happens is, too often we are like, "I have to learn everything," and then I got people taking both perimenopause and


Brad Crowell 16:40  

pelvic floor 


Lesley Logan 16:41  

and neurological


Lesley Logan 16:43  

and scoliosis and 


Lesley Logan 16:44  

neural, so those are, and then your neurological stuff, and then you've got people who want to like study, like NFL people, and it's like you, that's too many different types of people, you can't be an expert, you'll get overwhelmed, and that's going to stress you out, so you won't know what you're most interested in or who you're attracting. Then you get good at what you're doing, and you're like, "Oh, I trust this expertise," that's what Megan said, and then you're gonna go, "Oh, I'm gonna go over here and learn this thing," right, and take every day, as she said, and learn. So I think it does take some time. You got to get good at your job so you know what the job is, and then you got to go, "I could do this better, or faster, we could be doing this over here," and when you do those things, your bosses do pay attention, and then you have to make note of that because it's going to help you if you want to switch jobs. It's totally fine to switch careers and switch jobs because you might be intrigued. Anyways, I want to get into what you love, so. 


Brad Crowell 17:35  

Well, I mean, it rolls right into it. I was going to focus on what she was talking about, the cost of comfort, right? And so it's effectively the same thing. If you're like, "This is rote, I don't have to think about it, I'm just clocking in and clocking out," there is a cost to that. Basically, what she said is that it equals staying stagnant and the same. When you're comfortable, growth is only possible when you realize that getting uncomfortable is where you actually need to be, and that can be, well, uncomfortable, scary, a little bit scary, but you may already be doing some things that will help take you to the next level. When you are thinking bigger, thinking outside the box, when you are applying other things you're learning to your current job, it's going to shift and change, and it might be a little bit uncomfortable. You might actually have to go have a conversation with the person that you work for and say, "I had this thought, what do you think about this?" That actually brings to their attention that you're thinking, forward thinking, but it also helps when you're uncomfortable. It's consistently challenging and challenges you in a way where imposter syndrome can be easy to have sneak in, so you're constantly pushing against that. It's a muscle, the more you practice being in an uncomfortable place, the stronger you will be when you're battling the imposter syndrome.


Lesley Logan 19:13  

I just had someone tell me that they're putting off doing this one thing because they just had this imposter syndrome around it, and they're like, "I'm already doing this thing over here, if I take the final test, then I don't know, if I fail, it would just kill me." And I was like, "Oh my gosh, you have imposter syndrome. You have gone to extra workshops, you've done a comprehensive training. There are shitty teachers out there who've done one training who are stealing my lines and someone else's lines and putting it out there, and because of their sexy outfit, need thousands of followers, and they're asshole teachers. You are a great teacher, and you're letting imposter syndrome keep you from finishing? No, no. Next time you have imposter, think about the asshole teacher who does not care as much as you out there making the money you're not making." Sometimes you have to figure out that there are people who are not deserving of the job or the thing or the role or the raise that you need and want and deserve, and they're getting it because they're not getting stuck in the imposter, they're not letting the wall hit them.


Brad Crowell 20:12  

Yeah, I think imposter syndrome is so tough because it's almost always an internal conversation. It's very rare that someone else is like, "You're not qualified to do this." Now, there are haters on the internet that are gonna leave comments that say that, and those people can take a long walk, but this conversation typically happens hidden in your own head. In those moments, you could speak it out loud.


Lesley Logan 20:38  

Oh yeah, if you say it out loud, it does sound really... it does sometimes sound a little silly, it doesn't have as much power. You're like, "Whoa, what a weird thing to think."


Brad Crowell 20:46  

Yeah, the other day I was battling an internal conversation, and I thought, "What's the worst that could happen? Like, what is the absolute worst scenario in this fear that I have?" And then I spoke it out loud, like, "Oh my god, everything could come crumbling down," or whatever it was. Then I thought about, okay, well, what if that did happen? What would happen next? What would happen after that? I'd have to get back up and start over. And would I do it? Yeah, I would. It would probably not be fun or exciting, but now I would go back into it knowing all the things that I know today, and I would skip every mistake that I made the first time through doing whatever the thing was, because I already have the lived experience and knowledge, right?


Lesley Logan 21:37  

Yeah.


Brad Crowell 21:38  

So yeah, imposter syndrome, when you speak that out loud, that can be really helpful.


Lesley Logan 21:43  

Yeah, I like that idea. I think it's just also so easy to get in your head and say those things for yourself because someone somewhere along the lines told you it, or made you feel that way. Now it's just this thing. Honestly, when I was studying with BJ Fogg about habits, unraveling those thoughts is really difficult to do because you have to be aware that you're having the thought at the time to unravel what's the prompt that's happening. But at some point you do become aware, and that's where just speaking out loud will be helpful because it does take its power away. 


Brad Crowell 22:15  

Yeah. 


Lesley Logan 22:16  

And if you were to tell your best friend you were having that thought, for fucking sure they would be like, "What the fuck are you talking about?"


Brad Crowell 22:17  

Are you kidding? What's going on here?


Lesley Logan 22:26  

Like this one thing I went to, they made us all write down the things that we say to ourselves, you know, the shitty things we say to ourselves, and just write them down, and then. 


Brad Crowell 22:34  

Read them out loud.


Lesley Logan 22:36  

Get this.


Brad Crowell 22:37  

Come on.


Lesley Logan 22:37  

They, even worse, they asked for two volunteers, and these two girls stood up. 


Brad Crowell 22:41  

Switched.


Lesley Logan 22:43  

They made them switch the letters.


Brad Crowell 22:45  

Oh my god. 


Lesley Logan 22:45  

And then, read it, look the person in the face and read it. "You're ugly, you're fat, you don't know what you're talking about." I'm crying. "You don't know what you're doing, you made these stupid mistakes." And they can't get through the letter because they are crying because they're like, "Well, it's not true, this isn't her." And they're like, "It's not true for you, you're crying because you know..." Anyways, oh my god, it's so awful, but it works. 


Brad Crowell 23:10  

That's powerful. 


Lesley Logan 23:11  

I don't know, maybe it's drama, but you gotta speak it out loud.


Brad Crowell 23:17  

Gotta speak it out loud. All right, well, stick around, we'll be right back. 


Brad Crowell 23:23  

All right, welcome back. Let's dig into those Be It Action Items. What bold, executable, intrinsic, or targeted action items can we take away from your combo with Megan Applegate? She said, "Shift your perspective to view your resume like a sales document that paints a picture of your value." Now, there's so much in that one sentence, shift your perspective so that you view your resume like a sales document that paints the picture of your value. After listening to this interview, it was really interesting because one of the things she kind of slid in there but one of my biggest takeaways, was she said, "I get these amazing, fantastic candidates for roles, and as a recruiter, I recruit them to then place them," and she said they have all the things, they look good, they are successful, they've got an amazing history, they've got the resume, but then when they go to their LinkedIn, it's empty,


Lesley Logan 24:13  

right,


Brad Crowell 24:13  

and it makes them look like they don't exist,


Lesley Logan 24:16  

are not on top of their shit, they're not present,


Brad Crowell 24:18  

yeah, and so it was really interesting, because we coach people all the time when they're like, "Do you have to post on Instagram? Like, no, but yes, because you don't have to post every four seconds on Instagram. But if someone in your neighborhood is like, "Oh, I'm looking for a Pilates teacher, and they look up a blank Instagram profile, they're gonna be like, 


Lesley Logan 24:36  

Is it open? 


Brad Crowell 24:36  

Is this person real? You know, I'm not sure.


Lesley Logan 24:39  

Yeah, you don't have to post daily, but you could post once a week, even every other week, as long as it looks like, oh, they were around.


Brad Crowell 24:44  

Yeah, honestly, even once a month, it's just that there needs to be something there for them to see. 


Lesley Logan 24:49  

For them to see the experience that they're going to get. 


Brad Crowell 24:51  

So, with the LinkedIn thing, though, she said you want to be positioning yourself as a thought leader,


Lesley Logan 24:58  

yeah,


Brad Crowell 24:59  

and I thought, oh, that's really. Interesting. What does that mean? What does it mean to be a thought leader?


Lesley Logan 25:03  

Our guest, Ryan May McAvoy, kicks ass up this on LinkedIn. If you want to see an example besides Megan Applegate, Ryan May McAvoy will blow your mind. She is a thought leader in the HR world. So, I think about her all the time.


Brad Crowell 25:16  

Yeah, so how do we do that? What I would say is, if you had a second teacher in your studio, or even if it's a home studio, let's just pretend you have a second teacher, right, and you tell the person here at my studio, "This is how we do the thing," whatever the thing is, when they come in the door, we have a smile on our face, we treat them with whatever. These are thought leader kind of thoughts, where you're sharing your perspective, your expectation, what you want to do. It doesn't have to be a super long 20-page article, it can just be quick snippets of things that you expect or do for your space, for your clients. Honestly, once you get started doing this, it comes easier down the road because you start to get the hang of it, but it allows you to have an ongoing timeline of events on your LinkedIn profile. If and when you ever did need to build a resume, she said this is great because if you treat your resume like a sales document that paints the picture of your value, where are you pulling the resume stuff from? If your thought leading is about a win that you just experienced, "Today I sold a 10-pack," and it doesn't seem like it's a big deal for people who don't understand the industry, but it's a big deal. What does it actually mean? It means that a client made a decision to better power their life and all the things, and I get to be here guiding them through that experience, right? You could be saying, "All right, cool, now that was my first 10-pack, now I've sold 20 10-packs to different clients," and it kind of operates like a description of your career in a way. If you're marking these wins right, celebrating these wins and turning them into some kind of a thought that you're just sharing on your profile, then later, if you ever have someone look at your profile, it looks like you're a real person.


Lesley Logan 27:21  

Yeah, I love that.


Brad Crowell 27:23  

Yeah, what about you?


Lesley Logan 27:24  

Well, she had a four-step executable plan for career advancement, so I thought that'd be fun to repeat, which is start by deciding if you want to stay in your field and specifically understand where that next promotion is. So the next step will actually help you with that, but I thought, what a great action step you could take right now. Then search the internet for relevant job descriptions to find the key language, the KPIs, and the keywords employers are using. This way you can start to see what wins you have that are around those things, because you might already be ready for the promotion at another company, or you can actually strategically position yourself for a promotion in your own company. Look at those descriptions to figure out what they're saying and what they need and the problems that they've solved, so you can position yourself as a solution. That goes back to Brad's thing on your resume. Then update your resume and LinkedIn to signal where people can find you so they can reach out for that specific role. So you're literally taking all the things that your next job wants, and then fixing up your LinkedIn and your resume so it's ready, and then you... I don't know, you turn your light on, and that's what they call it, right? They turn a light on on LinkedIn.


Brad Crowell 28:32  

I have no idea.


Lesley Logan 28:33  

I think you do, and then other people, and that's how Clare Solly got the great job that she has.


Brad Crowell 28:39  

Yeah.


Lesley Logan 28:39  

Yeah, you turn your light on, right? Is that what you do? 


Brad Crowell 28:42  

Open to work. Yes, turn your light on.


Lesley Logan 28:44  

Yeah.


Brad Crowell 28:45  

Most likely looking to activate the open to work feature. So, I don't think they call it turn your light on, but it's called open to work.


Lesley Logan 28:51  

I guess you can't call it turn your light on because it sounds like Roxanne. What's the one. 


Brad Crowell 28:56  

That's exactly the one that you referenced in the interview?


Lesley Logan 28:58  

What's the song? Turn your light on. What's the song?


Brad Crowell 29:03  

Are you talking about Santana? Put your lights on.


Lesley Logan 29:06  

No.


Brad Crowell 29:07  

"Turn your light on." The Overtones? I don't actually..


Lesley Logan 29:12  

I guess Roxanne would go, "Don't turn the light on." And then, but there is, there's a song. It's in my head. It doesn't matter. 


Brad Crowell 29:20  

I tried find it, because you referenced it, and I did not find it. So, there is a Judas Priest song, turn your light on.


Lesley Logan 29:26  

I wonder if I know Judas Priest. Ah, so the ADHD fails. It's like it's in there, it's in there. You guys, I'm Lesley Logan.


Brad Crowell 29:34  

And I'm Brad Crowell. 


Lesley Logan 29:35  

Megan Applegate had some great tools for you as well. So, make sure you go to her website and check her out, because she definitely has some really great tools. You can go find her on LinkedIn and do all that stuff. Listen to her on the episode, because she's brilliant. So, if this really resonates with you, I'm Lesley Logan.


Brad Crowell 29:48  

And I'm Brad Crowell. 


Lesley Logan 29:49  

You should send this episode to a friend who hates her job right now.


Brad Crowell 29:51  

Yeah.


Lesley Logan 29:52  

That's who this episode goes to.


Brad Crowell 29:53  

It's who it's for.


Lesley Logan 29:54  

Megan's episode goes there. This one is an interesting introduction to me and Brad. Thank you. Go Be It Till You See It.


Brad Crowell 30:01  

Bye for now.


Lesley Logan 30:03  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.


Brad Crowell 30:45  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.


Lesley Logan 30:50  

It is transcribed, produced and edited by the epic team at Disenyo.co. 


Brad Crowell 30:54  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.


Lesley Logan 31:01  

Special thanks to Melissa Solomon for creating our visuals. 


Brad Crowell 31:05  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time. 



Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy