527. What Energy Are You Attracting for Your Business

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29:31

Branding isn’t just logos and fonts—it’s your energy, your story, and your “why”. In this recap, Lesley and Brad explore how aligning with your purpose and showing up consistently is the secret sauce to building a magnetic brand that truly connects. With insights on storytelling, clarity, and emotional connection, this episode is packed with real talk for business owners ready to attract aligned clients and stand out from the noise.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.


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In this episode you will learn about:

  • Why how your brand makes people feel matters more than what you sell.
  • Why aligning your mindset with your message attracts the right clients.
  • Why consistency—not perfection—builds trust and connection.
  • How storytelling drives emotional engagement with your brand.
  • Why your brand should start with your “why,” not your “what”.


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Episode Transcript:

Lesley Logan 0:00  

As the business owner, we have to focus on how our mindset is around our business so that we are actually attracting the people we really want to engage with. 


Lesley Logan 0:09  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.


Lesley Logan 0:48  

Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the clarifying convo I had with Hilary Hartling in our last episode. If you haven't yet listened to the interview, feel free to pause this, listen to that one, then come back and listen to this one, or listen to this one and then go see if you like the same takeaways we liked. You can do whatever order you want. It's quite fun. 


Brad Crowell 1:12  

Hilary is amazing. 


Lesley Logan 1:13  

I just fucking love her. 


Brad Crowell 1:14  

Yeah. And honestly. 


Lesley Logan 1:15  

You are, if you, if you, we'll get into it in a second, but just like if you to stop, pass and go in this moment on of this episode, you should go, if you have a business, you have to, well, if people just want to stop listening, they could go. They just need to know this real quick before they stop listening, which now they probably stopped. But if they have, they're still here, you have your own business, you have to, like, work with Hilary at some point,like, she's just a fucking badass. And she's, like, so humble about it. Like a hundred box office situation. We'll get to that in a second.


Brad Crowell 1:46  

It was just 70 something, 75, you know, top box office movie releases, and she basically did the messaging for the marketing team. 


Lesley Logan 1:55  

Yeah, actually she's a bad ass. 


Brad Crowell 1:56  

Kicking ass. 


Lesley Logan 1:57  

Today is May 22nd 2025 and it's Harvey Milk Day. On May 22nd, we honor the life and legacy of Harvey Milk, the first openly gay politician in California and a leader of the American Civil Rights Movement. Time magazine included Harvey Milk on a list titled The 100 Most Important People in the 20th Century. Milk was not only an advocate for the LGBT community, but all for all minorities. He believed in safe, strong neighborhoods and supported public education, affordable child care and equal rights for all. Just right there, we have more to go, but it pisses me off he's fucking dead, because just imagine if he'd lived longer, we probably would have had all those things a lot sooner. But anyway. 


Brad Crowell 2:33  

And this was 1978, we are almost 50 years later and still fighting for the same goddamn things. 


Lesley Logan 2:40  

Sometimes some of us are fighting for the ones we had already. Elected to the position of city supervisor in San Francisco, he held office for one year before his life was tragically cut short in 1978 by a political rival who opposed Milk's liberal views. Harvey Milk's contributions to the cause of equality for all people has been recognized in a number of ways, including the issuance of a stamp with his picture on it, the posthumanist award of the Medal of Freedom and the creation of a holiday in his memory. Harvey Milk Day was officially established as a holiday in 2009 when Arnold Schwarzenegger, then the, then governor of California, signed it into law. Although Milk died, his work continues today through the work of the Harvey Milk Foundation, founded by his nephew, Stuart Milk, in honor of his uncle. I just want to say, if you actually want to go even deeper on this, there's a great movie, I believe, with Sean Penn. And then if you also want to know more, you should listen to the You're Wrong About episode about the Twinkie defense, because the man who murdered him used the Twinkie defense to not have the death penalty. And so I just w ant, like, it's a really, it's also.


Brad Crowell 3:49  

The Twinkie defense was basically that processed foods and sugar jacked him up to the point where he committed murder. That's just, like, high level summary of it. 


Lesley Logan 3:58  

And side note, I just listened to an entire podcast where there's a scientist who's actually trying to prove that processed food is changing people's minds, and they're actually discovering not in the way that we think. Anyways. I mean, I'm a little upset about it, mostly because I just hate when amazing people are murdered and then other assholes find an asshole way to get away from it. So go learn about Harvey Milk and on this day and do something in your community that can support those in the LGBTQ DEI communities because they need your help. They need people to stand up, people like you. 


Lesley Logan 4:28  

Okay, you guys, we literally just announced Summer Tour. We just did it. Actually it was about a week ago. So tickets have been selling really fast. 


Brad Crowell 4:37  

Like super fast. 


Lesley Logan 4:38  

And here's the deal. Our winter tour, we had several cities sold out in 24 hours, and a ton of cities sold out in the first week. So if you if this is the first time you're hearing about the Summer Tour. 


Brad Crowell 4:47  

Lo Santo, get on it. 


Lesley Logan 4:48  

Yeah, run. Don't walk to opc.me/events and snag a spot. We're doing west coast. We're also, holy fucking moly, going into Canada. And because of all the shenanigans going on, we are filling out intense paperworks, paying lots of money to get our van and our cute dog across the border so we can teach in three cities in Canada. 


Brad Crowell 5:11  

And ourselves. 


Lesley Logan 5:12  

And ourselves. Yes, yes. 


Brad Crowell 5:13  

All the paperwork, all the paperwork, all. 


Lesley Logan 5:16  

There's a lot. So we want to see you. We especially want to see you in Canada. So get your, get your classes, too. One or two, Canadians. Maybe come to two of them. So opc.me/events. The Mullet Tour is our business in the front Pilates in the back, two day event. It is in the U.K., and it is at opc.me/uk. We have a Leeds location and an Essex location. By the time we're recording this, Leeds has four spots left, and Essex is half sold out. So here's the deal. Probably you're looking at Essex only, but just go and look and see. Space is super limited in both and you don't have to be a Pilates teacher to go. Just be a Pilates lover, especially in Essex, the two business, in air quotes, workshops are actually life workshops, and so they're super, super fun. 


Lesley Logan 6:04  

And then I am hosting an eLevate workout and Q&A really soon, it's going to be this summer. So if you've been hearing about eLevate, you're not really sure, if you're a teacher, comprehensively trained teacher, and you would like to teach a little bit more like me and have less talking in your words. Or if you want to have more confidence, what, you explain it, you're looking at me like I'm making shit up.


Brad Crowell 6:29  

I'm super laughing at you. Yes, you would be teaching more like Lesley, but that's not. 


Lesley Logan 6:33  

You'll still teach like you. 


Brad Crowell 6:34  

The reality, the reality is that Lesley learned what from Jay Grimes for about 10 years. More than 10 years, she's passing on everything she learned to you during this program. It's a nine-month program. It is going to cover all the different pieces of equipment and literally hundreds of exercises that Lesley has learned. And also we're going to connect you with some other amazing, epic, epic, epic Pilates people from around the world during this program. Literally, you've had people find their new best friend they never knew they they didn't have. So. 


Lesley Logan 7:06  

It's really quite fun. 


Brad Crowell 7:07  

It's super, super cool. And then after that, you'll be able to call yourself a third generation teacher. You'll actually understand what to do with anybody that walks through the door. You can stop class planning. You can stop talking as much while, while you're teaching. I don't know why we pick up these habits along the way. Not that I'm a teacher, but it is the biggest confidence booster. That's the biggest feedback we get, is the amount of confidence that's boosted. So anyway, eLevate is awesome. And literally, we've already started filling 2026's group. So.


Lesley Logan 7:34  

2026 is more than half filled. 


Brad Crowell 7:36  

Yes, literally, more than half filled. And there's not going to be that many spots. So join this waitlist now, when we do this big event, we're gonna do a class, we're all gonna hang out, we can answer questions about it. Is it the right thing for you? Is the timing right? All those kinds of things, you know, how does it all work? Everything. Go to lesleylogan.co/elevatewaitlist, elevate waitlist. Okay?


Lesley Logan 7:56  

And next, Brad, what else do we have? 


Brad Crowell 7:58  

Yeah, hey, if you are making money by teaching Pilates in any way, I want you to come to my free Pilates income accelerator, okay, it's an income accelerator, so it's applicable to anybody who's taking money from clients, okay, or getting paid as a teacher, and you're eventually hoping to take clients at home or somewhere else, or whatever. This program has been incredibly beneficial to I mean, I've been doing similar webinar now, workshop now for, like, more than almost a year, and we're going to be covering the three biggest secrets that Lesley and I have learned after coaching more than 2500 people just like you, who are teaching people and getting paid for it. So I want, if you want to accelerate your income with Pilates, go to prfit.biz/accelerator. That's profit without the O dot biz slash accelerator and come join me for free. It's really great. So, finally, Les, what are we doing? 


Lesley Logan 8:52  

Lastly, but not leastly, you need to come to our retreat this summer in Siem Reap. You need to come. crowsnestretreats.com is where you can get the information. But, I'm telling you, we have a lot of people like, oh, I'm gonna go next one. I'm gonna go to the next one. There is never a perfect year to take yourself on an international trip. Everything feels overwhelming. And I promise you, I promise you, this retreat is the least overwhelming thing you'll ever do, because once you land on that at the airport in Siem Reap, we pick you up. We have someone who takes care of you. You don't have to worry about anything. The whole trip is planned. We actually make sure you get to see all the things that people want to see, all the things people didn't know they should see, all the, all of the things. It is the most amazing schedule of a retreat ever. And we get to hang out together in this really close-knit group. We're like a family. If you really want to hang out with me in person, the best thing you can do is go on a retreat, because you literally get to hang out with me all day, every day, and we do Pilates, and we do breath work, and we do a ton of other stuff. So it's kind of amazing. 


Brad Crowell 9:47  

You know? So, okay, so we were in Thailand. We were in Northern Thailand, and we went to Chiang Rai, and while we were there, we did a tour. Now, I am averse to tours. That's not my jam. I prefer to figure it out on my own. I want to walk around the city by myself and just like experience the city and feel it. And the reality is that I was feeling overwhelmed, and I knew this vacation was coming, and I was really looking forward to the vacation, but I ran out of time to literally learn all the cool potential things that I might want to do in Chiang Rai and then weigh them against each other and check our schedule and map out my own plan, which is what I normally love to do. I love to get my hands dirty. 


Lesley Logan 10:29  

That's why we do these tours, guys, because he plans every part. 


Brad Crowell 10:32  

So yeah, it was so much to try to comprehend with just whatever was happening in my life that we asked around and we found a tour group that we could go with that effectively planned out an entire day. We did like, eight or 10 things, and I'm not gonna lie, it was fucking long, but it was really nice, because we had someone who could explain what was actually going on. Then we would stop at the place for an hour, we walk around and check it out, and come back and and I, for the first time in my life, since I was like, 18, because that's the last time I did that kind of a thing. I was like, You know what? This is really helpful. You know why? Because I didn't have to plan the damn thing. So that is exactly what Cambodia is for you. You don't have to plan it.


Lesley Logan 11:09  

Our Cambodia, specifically. 


Brad Crowell 11:11  

Yeah, when you come to the retreat with us, you don't have to plan anything. We literally take care of all of it for you. And I'll tell you right now it is, we have now done, Lesley and I have led over 20 retreats, 21 retreats over the years, not all in Cambodia, but we are really good at what we do now, because we've just got so many reps under our belt. We now have mapped out this specific Cambodia retreat in a way that is just, it's like butter, it's amazing, and I'm so proud of it. And I'm telling you, you're going to get there and be like, I felt like I had enough free time. I got a chance to do some adventure stuff. I still felt safe. I ate amazing food. I met cool people. There's something exciting about being in another city, in another country, and all the things, and we really want you to come join us. So, do that. Go to crowesnestretreats.com crowsnestretreats.com. Before we keep going, though, Les, we had an audience question, and this time we're gonna switch it. You're gonna read the question. 


Lesley Logan 12:07  

I'm reading it. So this is actually so what we thought to just mix it up for this week. If you hear about Agency and you hear about the Lesley bot, or the pocket Lesley, or whatever we're calling it right now, you might be like, I don't understand what that means, because you can't see it. 


Brad Crowell 12:21  

Agency is Profitable Pilates, y'all, so our coaching group where we coach Pilates business instructors, yeah. 


Lesley Logan 12:27  

Yeah. So I thought it'd be fun. I'm going to keep their name anonymous, because I, that would be the right thing to do, but we had somebody ask the pocket Lesley. This person also lives in a different country, so when this came in, technically, I was, like, very much asleep. And so this is so fun for me to see, because I actually do read what comes through, mostly what's alerted, but also i'll just like, you know, just like, out of quality control and curiosity, I'll go through some of the others and to see if I'm like, I like that answer. So this person wrote, they're an Agency member, and they put into the Pocket Lesley, hi, Lesley, how can I get private clients for one-on-one sessions? And Pocket Lesley wrote back right away, by the way, she's so fucking quick and her grammar is better than mine. To attract private clients for one-on-one sessions, the key is to combine clarity in your offerings with proactive outreach. Here's how you can get started. One, refine your message. Make sure your website and social media clearly communicate who you are as an instructor, and the benefits of private sessions with you. High level, it makes you unique, whether it's your expertise in a specific area, like posts where you have Pilates, or your ability to tailor sessions to individual goals. If your messaging is too broad, it won't resonate with your ideal clients. And then the Lesley, pocket Lesley cited two sources in Profitable Pilates that's in the curriculum or elsewhere, so that this person could actually go dig into just refining your message. Number two, leverage, current clients. Your existing clients are your best marketers. Ask them to refer friends or family who might benefit from private sessions. You could even offer an incentive, like an intro session for the referer or for the new client. That one also has sources. Number three, network locally. During your downtime, visit local businesses, introduce yourself. For example, if you teach near a coffee shop or gym, strike up conversation with people there. Share what you do and invite them to try a session. Building relationships in your community can lead to valuable referrals, more sources cited within your Profitable Pilates curriculum and community. Literally, I know you're like, I'm shy. I don't care if you're shy, you are the person who's gonna help people, okay? Number four, partner with complimentary businesses. Think about where your ideal clients spend their time. Partner with businesses like physical therapy clinics, yoga studios or even golf courses. Offer special promotion for their clients, like an introductory private session. This not only gets your name out, but also positions you as a trusted expert. Also more sources on that. Number five, this is the last one, optimize your online presence and show you're easily found online. If someone searches Pilates in your area, your website should be near the top of the results. Simple SEO tweaks can make a big difference. If this feels overwhelming, I can guide you further. It also cites a source. Which takes you to a course that's in your curriculum that you have access to as an Agency member, which helps you write copy that converts. So, you know, like all of that's her. Then she goes on to ask her more stuff. And this person was able to have, continue to have a conversation. But I share that with you because I think it's really like, you're like, I don't know, I don't know how, like, I don't want to talk to like, not Lesley. You were literally talking to me. It's just, it's an AI version of me who's been trained on 10 million of my words over 10 years of coaching calls and courses and webinars. Oh, my God, so many things. 


Brad Crowell 15:33  

Like, so much content. 


Lesley Logan 15:34  

And so what's really cool is you don't have to wait for my response, because if you wait, then you have to wait for my response, and then you could lose two days or three days, you could been working on getting, attracting those one-on-one clients. So I hope it was fun to kind of hear what's happening behind the scenes with the Pocket Lesley, if you are an Agency member, obviously we love answering your questions, so you can just send them in. But I wanted to just override that this is.


Brad Crowell 15:58  

Yeah, I love that. And if you're wondering what the heck is Agency? Come to the Accelerator that I was talking about, the income accelerator, prfit.biz/accelerator. But at the end of that, we talk about what is Agency. And then I also answer your questions live. So any question about your business there, we can talk about it, but we can also, you know, dig in a little bit more on what is the Pocket LL, and how does it all work. It's really fun. 


Lesley Logan 16:19  

So you don't have to be tech savvy to use her. It's like texting with a friend, and that friend just happens to be really smart around your business. 


Brad Crowell 16:27  

That's true. Stick around, we'll be right back. We're gonna dig into this epic conversation that you just have with Hilary Hartling in just a minute. 


Brad Crowell 16:36  

Welcome back, everybody. Let's talk about Hilary Hartling. Hilary is a brand and messaging strategist for mission-driven entrepreneurs who want to captivate the right clients with clarity and confidence. With 15 years of experience at Disney as a marketing executive, Hilary blends big brand insights with soul-aligned strategy to help business owners stand out. Through her signature programs, she helps clients find their voice and embody their purpose and create a brand that's both impactful and magnetic. And I think she still may hold the record for the most webinars for our coaching group. 


Lesley Logan 17:13  

I think so. 


Brad Crowell 17:14  

She might be tied with Monica, four, five. 


Lesley Logan 17:18  

I feel like we've had Hilary one more time than Monica, but I learned from her every single time. Her last one was the best one. She's just, she's gold. You know, we've always talked about having an ideal client avatar. You hear that all the time, and she's like, they need to be a real person. And so it's an ideal real person client avatar, and she's just, she teaches so much, and she's really, truly great, no matter how big your business is. So one of the things that I love, that she said, is every brand has an energy to it. Every business owner has an energy, and that is what radiates out. She explained that when you harness your own energy and articulate your most authentic self, that's when you captivate your audience. And she called it a reciprocal energy flow, where what you put out is what you attract back. And this is important. This is and I have experienced this in my life, the minds and beliefs you have around your brand reflect in your audience response. If you were feeling like shit about your business. And then you wonder, when everyone's piling on and making your, you feel like more shit. It's because that's what you're putting out. You know, like, that's what you're putting out there. And so she emphasized that brand energy isn't about features, but how people feel when they engage with your business. So a lot of times, you get really excited about the features and all the different things that your business does, but you're not actually talking about how people are going to feel. 


Brad Crowell 18:34  

Yeah. 100% this is the most clear example. Hey, y'all Pilates class starts at six, right? That's the messaging. Instead of, hey, you know, when you take a class here, you're going to feel amazing, right? Way different thing, like, Pilates class starts at six. Do I even want to go? Who are you? What's in it for me? Why? Okay, great. I know Pilates, but that's not compelling enough. Whereas it's like, oh, you know a place where you'll find Zen, community and energy, you know, like something like that, when you're, when you're when you're painting the picture of what they're, they're gonna get, what they're gonna feel when they engage with you. It's totally different. 


Lesley Logan 19:12  

Go from exhausted to on fire, you know, like or whatever, and you but you have to use the words and the feelings that your people want. They might not want to feel like a rock star. They might want to feel Zen, or they might not want to feel Zen, that word might make him feel tired, so like you got to know them a bit. But I just really love that she brought it back to us as the business owner. We have to focus on how our mindset is around our business, so that we are actually attracting the people we really want to engage with.


Brad Crowell 19:38  

Yeah, I really loved when she was talking about consistency. She said it's one of the pieces that creates the magic for your brand. Consistency is one of the pieces that creates magic for your brand. She explained that not everyone is consistent, and obviously that is your edge. Just keep putting one's foot in front of the other, one step at a time. Keep going. Keep going. Keep going. You know, we've talked about the overnight success thing before, which we, is obviously hilarious. You're a 10-year overnight success. But how did they do that? They did that because they just maintained they were consistent. Also, when you're consistent, one of the big pluses is that you stay in front of your audience. You stay at the top of their mind. You're putting out that email like daily emails have the least unsubscribes, right? Daily, weekly, if you're monthly, that doesn't feel consistent, even though you know you're just sending one a month, they're gonna look at and be like, who's that person again? I can't remember. When you're top of mind, people immediately think of you. It's one of the ways that you can be, quote-unquote, become known, but on your own list, right? You're staying known in their lives, wherever they are, as opposed to getting known in your community, which is obviously just as important. It's just that's in real life, out and about where this is, like the newsletter examples on your list, but when people are ready to buy they're going to be like, oh yeah, I wanted to do that Pilates thing, and they're going to be like, oh well, I've been following such and such Pilates person, and I'll just go back and get the most recent email, because they know where it is, right? And she said that showing up, you don't need to be like a rocket scientist or like the the most prolific Pilates teacher in the world in order to build a business, because when you're consistent, you don't have to be this big, flashy speaker, this big person in front of the room all the time to get people's attention. Just by being consistent, you can, you can stay connected to them. So, yeah, I love that. I thought that was amazing. 


Lesley Logan 21:28  

Yeah. I just, I mean everything. If you, if you're listening to this and you haven't listened to her, you should go listen to her. And you have to listen to her, her other one with us, because, like, it's kind of amazing. They're different, and they build on each other, and you'll see exactly how consistent she is and like what she believes. 


Brad Crowell 21:45  

Yep. All right, well, stick around. We'll be right back. We're going to dig into those, be it action items that we got from Hillary in just a minute. 


Brad Crowell 21:53  

All right, welcome back. Let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Hilary Hartling, I'm going to jump in first. She echoed Simon Sinek, and she said, people don't buy what you do. They buy why you do it, right? They don't buy what you do. They buy why you do it. So if they are buying, why you do it, but you're talking about what you do, you're missing it. You're disconnected from them, right? You need to be talking about why you do it, or why they should be doing it, the why. It's all about the why, right? Your brand needs to express what you believe in, not just what you sell features, you know, and the features or the process, right? So that's where, when we are sitting down with new people to figure out, who am I supposed to be talking to, we start internally first. What is your mission here? What is your vision for your business? What is your mission? Why are you doing this? Why, why, why are you doing this? Right? What are your values? How do we figure those things out? And then who are we trying to connect to that's probably going to really resonate with those things. The language that you use when you're out there talking to people is the secret sauce, y'all, in marketing. It's all about the language you use. How do we figure out that language? We got to figure out these other things first. What is your mission, vision, values? Who is it that you're trying to talk to? What are the things that they connect with? How do we take all of that information and then boil that down into your we call it an I help statement. You know, it's like an elevator pitch. It's like, how do you concisely say something but still make it attractive to them? So you know, it really does start with your why. She talked about the Disney story about marketing the movie called The Rookie. She's like, it's not just a baseball movie, right? Even though, clearly it's about baseball, she said it's actually a story about second chances and never giving up, right? Consistency, tenacity, determination, all those kinds of things. It happens to be surrounded by baseball. But the story is actually about, you know, the success of after being consistent, right? And she said, when you, when you start to identify these things, let's make the parallel. It's not about baseball. It means it's not about the Pilates. It's not about the Pilates. Y'all. It's about it's a story about second chances and never giving up. Their Pilates journey with you could be about carving out time for themselves that from their chaotic life, like treating themselves first. It could be about building that strength. It could be about making sure that they can play with their kids or grandkids, you know, if they're aging. Or it could be about whatever the story is for them. Maybe they're an avid golfer and they blew out their knee and they need rehab, right? So it's not about the Pilates, y'all, it's about the thing in that's that brought them to do the Pilates. Obviously you need to be good at teaching Pilates, but that's not the ultimate point, so.


Lesley Logan 24:42  

And if you're not a Pilates instructor, listen to this, it's whatever you do. Insert that word there. 


Brad Crowell 24:46  

Yeah, it could be yoga. It could be rehab, pyro. 


Lesley Logan 24:49  

You don't even have to be in business to really understand that you yourself are like a brand. If you like to host people over. It's not you have to sell people to come in to your dinner. But when you're consistent, it makes it so much easier for you to do the thing that you love, which is like hosting people for dinner, you know, so it applies to everyone. My biggest takeaway is that she really tied branding back to the, to intuition. So for my woo-woo folks, this part's for you. She said, when you're in your flow, you only attract what you want. You become a magnet for the best people, opportunities and growth. Her advice is, figure out what excites you and follow it. When you wake up excited you are in your flow. And this is so true, because actually, the worst night's sleep, I slept so hard for four hours in the night dreaming that I need to be up. It was a little I don't know why anyways, but I was so excited for the day that I was having, even though I was like, oh my God, I really need to take a nap, and there's no time today, I woke up excited, and I started with my day, and I, like, did all the things, and here we are talking middle of the day, which would be a prime nap time, and it's not going to work out for me, but I am so excited. I'm in flow because I'm doing what my intuition is wanting. I'm doing the things that, like, really call me. She also advised not to wait for perfection, because it can't be perfect unless you put it out there to get feedback from your ideal clients. So you will never make anything perfect without it actually going out into the world getting feedback, you tweaking it, you putting it back out there. It's just how, it's, nothing, sorry, guys, nothing is ever done. It just keeps getting better.


Brad Crowell 26:20  

It, yeah, I mean, it's the fail faster mentality, right? You know, the reality is that when you wait for it to be ready, quote-unquote, you know, or you to be ready, quote-unquote, you will never be ready. You'll never be ready, right? And so then what ends up happening is you're preparing, preparing, preparing, preparing for years, but you never pull the trigger, as it were, you never actually take that step to get out there. And the people who take that step when they're not feeling ready are the people that move forward, moving forward right? Otherwise you're, you're hoping that it's going to happen, but you're not actually doing it, right? So, I totally agree. You know, perfectionism, it is such a roadblock. It's such an obstacle, and it holds us back. 


Brad Crowell 27:07  

Yeah, it's really holding a lot of people back. It's holding people from seeing your authentic self. So, thank you, Hilary, for reminding us to go with our intuition and follow our authenticity and go back to what's the feeling. You're so amazing. You guys, go check her out.


Brad Crowell 27:20  

By the way, she has, like, a really awesome meditation situation. She's got a guided meditation that helps you, in 20 minutes, start to identify some of the main language that you should be using to support your clients or attract those clients. I think we put the link in the last episode, but we can also put the link in this episode too. 


Lesley Logan 27:40  

So good. 


Brad Crowell 27:40  

So go check that out. We love Hilary Hartling. She is amazing. 


Lesley Logan 27:44  

We almost just named her Harling. Hilary Hartling. You guys, thank you so much for being here. I'm Lesley Logan. 


Brad Crowell 27:52  

And I'm Brad Crowell. 


Lesley Logan 27:53  

I hope this really, truly helps you in the next steps to being it till you see it. So if you have any questions, feedback, anything like that, make sure you send it in to us and make sure you share this to the friend who needs to hear it. Right? That's how this podcast grows, but also this is how everyone around you becomes better and better and better and makes it more fun to be with your friends. And until next time, Be It Till You See It. 


Brad Crowell 28:10  

Bye for now. 


Lesley Logan 28:11  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.


Brad Crowell 28:54  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.


Lesley Logan 28:59  

It is transcribed, produced and edited by the epic team at Disenyo.co.


Brad Crowell 29:03  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.


Lesley Logan 29:10  

Special thanks to Melissa Solomon for creating our visuals.


Brad Crowell 29:14  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.



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