535. Revisited How Our Very First OPC Tour Started
What started as a holiday workaround turned into a nationwide tour that’s touched hundreds of lives. In this behind-the-scenes episode, Lesley Logan and Brad Crowell share the unfiltered origin story of the OPC Tour. From cross-country van trips to pandemic pivots, their journey proves that big dreams are built on small, intentional steps. Tune in to hear how messy action, community love, and a little bit of stubbornness made it all possible.
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In this episode you will learn about:
- How a simple book tour idea inspired a cross-country Pilates tour.
- Their first cross-country drive and unexpected Instagram interest from fans.
- The rough logistics and lessons from their 2019 tour across 8 cities.
- How COVID-19 disrupted plans—and why they still bought a van anyway.
- The importance of staying persistent and evolving with each tour.
Episode References/Links:
- OPC Summer Tour - https://opc.me/events
- Balanced Body - https://onlinepilatesclasses.com/memberships/perks
If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSI
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Resources:
- Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
- Lesley Logan website https://lesleylogan.co/
- Be It Till You See It Podcast https://lesleylogan.co/podcast/
- Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/
- Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQ
- Profitable Pilates https://profitablepilates.com/about/
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- The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses
Episode Transcript:
Lesley Logan 0:00
Just try the smallest version of the idea out that has the intentionality of what you want. We wanted to bring the community together, and we wanted to get across the country.
Lesley Logan 0:09
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.
Lesley Logan 0:52
Welcome to the Be It Till You See It podcast with Brad as my guest.
Brad Crowell 0:56
What? Who is here?
Lesley Logan 0:57
Have we actually done it where you're my guest?
Brad Crowell 1:00
Maybe. I mean, I've been on a couple of episodes where we've had, like, a group with some guests, but, like, has it just been you and I on them?
Lesley Logan 1:07
But you're also, no, I don't think so.
Brad Crowell 1:09
Maybe this is, I'm making a debut, people.
Lesley Logan 1:11
All right, so here's the deal. We actually have to, like, do this as if I was introducing that episode, so that there can be an ad break.
Brad Crowell 1:18
All right, go ahead.
Lesley Logan 1:19
Hey guys. So today's episode is gonna be a little different, because, yes, as you heard, Brad's on the show, and we're gonna be talking a bit about the tour, and I thought it'd be really fun for us to actually take you back in the history of like, how the OPC tours started, why we do them, and just have some talk about the tour this week, because we're coming up on our eighth tour.
Brad Crowell 1:40
I can't believe it's been eight. That's like mind blowing, actually.
Lesley Logan 1:43
We're crazy people.
Brad Crowell 1:44
Maybe a little bit, maybe just a little bit.
Lesley Logan 1:46
Okay. So, Brad, do you remember when we did the first tour? Do you remember how the idea came to be?
Brad Crowell 1:52
I do remember how the idea came to be. So you and I were in a coaching group, and there was another couple in the group who had written a book. They were very excited about this book, and they wanted to go around the cities and do a book tour launch slash hosting workshops while they were effectively selling their book.
Lesley Logan 2:11
Yeah. And we were like, well, how can we go on a book tour? Because, I mean, yes, I have a book, but I didn't want to, like, go on a tour about the book. I was like, that doesn't really, I don't know if that's something I could do all the time. We're like, what if I, like, what, how can we go on a tour? And then, because you were a touring musician.
Brad Crowell 2:25
Right, as soon as I, as soon as I heard them say that, and we started talking, I was like, we could just teach Pilates classes as we drive around on a tour. Like, hello. So obvious. Why did we not think of it before?
Lesley Logan 2:37
The year, so we need to go back a year before that, Brad. So the only reason we actually thought we could do a tour in 2019 was because in 2018 I put my feet in the sand and said, I'm not flying home for the holidays. I'm not doing it. I love your family, but I can't do another flight. We've already done 150,000 miles of flying. I've been everywhere, and I hate flying at Christmas time. And also, for some reason, guys, LAX to Philly is almost impossible to find a nonstop flight. It's impossible to find a nonstop flight from Las Vegas to Philly, and so you have to fly red eyes, which is annoying because it's four and a half hours, not six hours, so you're not getting any sleep. And then you land there, and it's 11am somehow, and you're like, how?
Brad Crowell 3:22
Yeah, you land at seven, by the time you get back to the house, it's 10:30, yeah, I mean, it's.
Lesley Logan 3:26
Annoying.
Brad Crowell 3:26
Not great.
Lesley Logan 3:26
Anyways. Also, the last time we flew in 2017, I did finally fall asleep. And then, of course, the lights come on and they're like, is there a doctor on the plane? And I was just like, if they land this plane, if someone is not, of course, I want people to live. I'm not an asshole. But also I was finally asleep. So anyways, because we had done a cross-country tour.
Brad Crowell 3:50
Trip.
Lesley Logan 3:50
Trip, trip, in 2018.
Brad Crowell 3:51
We just, we just rented a car, let's just go east, basically. And we didn't have an agenda other than we just had a couple of friends along the way that we were interested in seeing and saying hi to, and that was it.
Lesley Logan 4:05
Just kind of based on, like, how many hours we thought, like, together we could drive. And, okay, that gets us here at night. And, oh, we have friends in St Louis. Okay, we can go here. So we have this tiny little car with the two dogs, and we drove.
Brad Crowell 4:17
And we rented an SUV. But I was like, oh, you know, I don't need a, I don't need like a huge Tahoe or Chevy Suburban or anything. We could just get a regular SUV. It was so small, y'all.
Lesley Logan 4:28
I don't know how they can call it an SUV. You guys, it was like, no, this is not an SUV. If you put a family of five in there, you couldn't have the groceries in the car, like it was so small. But anyways, it was just the two of us and the two dogs. And when we were on this trip, I was like, posting on Instagram, and this is before you really used Instagram for business, but I was posting like, oh, we're here. You know, I feel like, are you teaching here? And I was like, oh, people want us to teach here. I didn't know people would want your class on the holidays. So this had happened in 2018.
Brad Crowell 4:56
That's right.
Lesley Logan 4:57
Fast forward to October of 2019, and we are hearing this, and we're like, well, how can we do, so we had the, we knew.
Brad Crowell 5:04
Kind of like had like I, like, we, we'd been prompted by our members from OPC, but that didn't actually turn into like we're going to do this tour thing next year, until this other couple was talking about their book launch, you're right. So, that was like, the second step to push us, if we're, like, to make it happen.
Lesley Logan 5:21
Yeah and because we knew we could do the drive.
Brad Crowell 5:22
Right, because we just done it the previous year, and we drove, you know, we drove both ways, you know, back and forth.
Lesley Logan 5:28
Yeah. So we actually did the posters on the wall. I should have grabbed it for the visual, but we did, like, eight or nine cities, actually, we did on the very first we did Las Vegas.
Brad Crowell 5:37
So that was 2019.
Lesley Logan 5:39
We did Las Vegas, Denver, we did.
Brad Crowell 5:43
Did we do St Louis?
Lesley Logan 5:44
I don't know that we did St Louis. We did, no, we did Libertyville. So we did outside of Chicago, and then we did, like, some other ville, like, which was outside of Cleveland, but not Cleveland.
Brad Crowell 5:55
Yeah, it was close to Cleveland, though.
Lesley Logan 5:57
And then we did Lehigh Valley.
Brad Crowell 6:00
Right, yeah, it was like, basically Bethlehem.
Lesley Logan 6:03
And then we did Nashville, and then we did Atlanta.
Brad Crowell 6:06
Oh, we did Nashville?
Lesley Logan 6:07
Yeah.
Brad Crowell 6:08
Oh.
Lesley Logan 6:08
It was huge, like, 30 people, and that's why it's so, and people were like are you in Nashville, you guys are not, like, ever since then, not such a great follow up, you guys are not great. Love you. We want to go, trust me, we want to do Nashville. Um, then we did Atlanta, and then we did Austin, and then we did Phoenix.
Brad Crowell 6:28
Geez, I don't even know how you remember these things.
Lesley Logan 6:30
And then, I know, and then, and then, I don't know that we considered it part of the tour, although very much was. It was in January, we did Redlands, and then the world shut down. And then, so our first tour.
Brad Crowell 6:46
We did Scottsdale. It was the last stop.
Lesley Logan 6:48
Yeah, yeah, yeah. We did this really cool place in Scottsdale.
Brad Crowell 6:51
Yeah. So I actually just pulled up the list. You nailed it, Vegas to Denver, to Chicago, which is Libertyville, to Cleveland, which is Strongsville, your second ville.
Lesley Logan 6:58
I said it was another ville.
Brad Crowell 6:59
I'm so impressed. Then Lehigh Valley, which is Bethlehem, and then Nashville, Austin and Scottsdale. Yeah. I am impressed.
Lesley Logan 7:06
And then there was like, this little post tour stop in Redlands, which was not part of the tour. We added it in after the fact, but it was so fun. And it was like the true die hards, you know, the people who know the band before they make it to Coachella. It was like.
Brad Crowell 7:20
Scottsdale was insane to me, that people even came out. It was like, negative 4 million degrees hot, and we had an outdoor venue.
Lesley Logan 7:28
It was New Year's Eve. It was New Year's Eve at an outdoor venue.
Brad Crowell 7:32
We literally had, like, it was, like, every three mats, there was a space heater, and everyone was like, oh my God, it's so cool. We're doing Pilates outside on January 1st. What are we doing?
Lesley Logan 7:40
We all got warm enough, and it was super fun. And it was so great.
Brad Crowell 7:44
It was so fun.
Lesley Logan 7:45
It was sold out. It was such a great spot. And people, like, came from Canada, there, it was just like crazy. So, at any rate, it was so much fun, and we wanted new, we knew we want to do it again, but then, of course, the pandemic happened. But here's what got to happen, guys, so the pandemic happened, Brad and I still drove across the U.S., but we thought.
Brad Crowell 8:01
I was just looking at the ticket sales, we had 133 tickets sold on that first tour.
Lesley Logan 8:07
On the first tour, yeah. But we did that with a Tahoe, by the way.
Brad Crowell 8:11
What, the second tour? After the first tour.
Lesley Logan 8:15
No, no, we went to the Tahoe for the first tour. We went to the Tahoe.
Brad Crowell 8:18
2019 yeah, you're right, yeah, because we knew that the tiny little SUV wasn't going to cut it, especially because we were bringing, like, stuff, and it was gonna be a little more of a robust tour. So we rented a Tahoe, and that was fine-ish, you know, it wasn't, it wasn't ideal, though, because, like, there was no real, yes, you could lay down on the back seat. We had this, the back, the middle seat was laid flat, but like, you know, it wasn't comfortable trying to sleep in the passenger seats sucks, like.
Lesley Logan 8:45
Yeah, and also, you guys, we also, because we're going to places where we had clients, it wasn't necessarily places where we had friends, and so we were getting hotels. We had a hotel in Denver. We stayed in the financial district.
Brad Crowell 8:57
Oh, I forgot we did.
Lesley Logan 8:58
And then, in Libertyville we did stay at the host, like, basement, but Gaia had an accident. We're like, my God, we can't stay in people's houses, because Gaia's old. At any rate, it was really fun, and we, like, did it, but then with the pandemic, we obviously couldn't do it again. But what we did do during the year of 2020, was we actually bought the van, and because we knew we wanted a tour vehicle, and thank God we bought it, even though we weren't going on tour that year because they wanted to pay us what we paid for that van, like people were like, clamoring to get that van off our hands. But we got the van, you guys, we took it across the country in less than 48 hours. We drove from Las Vegas.
Brad Crowell 9:34
That was 55 on the way home. Yep, 55 hours solid, from Philadelphia to Vegas.
Lesley Logan 9:39
We, but on the way there, I don't think that van ever really stopped, because we tried to sleep in Vail on a mattress on the metal base of this cargo van.
Brad Crowell 9:50
So okay, so here's what this looks like. We buy a cargo van. A cargo van is an empty box on wheels. Okay? And we bought the longest and the tallest, so it's 23 feet long, it's nine and change tall. And it's a big, it's a big, empty box.
Lesley Logan 10:07
We've loaded it up. We have pictures of you and the empty box.
Brad Crowell 10:09
The only thing that we did was throw things on the floor. There was nothing else in there. We literally had a mattress with six blankets on it, right? And then we had boxes and suitcases.
Lesley Logan 10:21
Everything had to be tied on the walls.
Brad Crowell 10:23
We took our, we took our, this is so fun, we raided our own laundry room because in the laundry room we have one of those wheelie situations where you could throw your dirty laundry, but then you could hang clean laundry up at the top. So I took that out of the laundry room, and I zip tied it to the wall of the van, bungee corded it to the wall of the van, and that became like, how did we store? How did we do our clothes, you know? So, like, that was our closet.
Lesley Logan 10:49
It was crazy, because then we were driving back with all these boxes, I just felt like everything was gonna fly on us. Anyways, so, Erika Quest shout out to Erika Quest, she had a dream about us the night we were sleeping in Vail, because we're in the Walmart parking in Vail. So we pull into this Walmart parking lot in Vail, and I'm in the bed. Went into the six blankets. We got the three dogs. You're under the blankets. It's great. It's actually fine, because, like, we blasted the heat. Everything's fine.
Brad Crowell 11:11
I mean, it was cold, like cold in your face, but it was like the mummy bags when you went camping as a kid.
Lesley Logan 11:16
Yeah. So, so great. So anyways, we're halfway through the night, we're sleeping so good and then August stands up to turn around in the bed, and he basically just twists all the blankets off of us. And in that instant, you and I both were awake.
Brad Crowell 11:29
I was so angry.
Lesley Logan 11:29
And so angry and so cold.
Brad Crowell 11:30
Because I had just gone to sleep. It was midnight when I pulled in, and then I was literally asleep for two hours, and then he pulled all the blankets off of all of us by twirling around. And I was so frustrated about it, and it was eight degrees out, and I was like, screw it, we're just gonna continue to drive to Denver.
Lesley Logan 11:47
Erika Quest had a dream that night that we were cold. She had a dream that we were really cold. And I said, well, you don't have to worry, because Brad drove us to Denver, where it was a little bit warmer.
Brad Crowell 11:56
It was 30 degrees in Denver, it was so much warmer.
Lesley Logan 11:58
So much more tolerable to sleep in. At any rate, we, like, got across the country, and people are like, oh, I wish you were doing the tour. And it's like, yeah, well, it's COVID. It's very unsafe, we cannot do it. But we were able to plan how much driving is possible. What do we want to do, and how we want to do this. And then, we did in 2021.
Brad Crowell 12:14
We suppose, oh, that was '21.
Lesley Logan 12:17
Yeah. So then, 2021, we were vaccinated, we were ready. We planned this whole tour, but we planned a small one. It was actually, I don't think it was as big as our first one, because.
Brad Crowell 12:28
No, it was only like.
Lesley Logan 12:30
Seven cities or something like that, because we, we, I think our first stop was going to be Pennsylvania.
Brad Crowell 12:34
It was Philly, New York, like, city, Atlanta, Miami, Dallas. We were talking about Providence, but we postponed it, so it was only five.
Lesley Logan 12:45
It was really small. And we actually had to cancel Philly and New York City, because along the route, I was exposed to COVID. I didn't know that I had it. And thankfully, someone texted me, and everything was going crazy at the time that variant came up. So we still did the tour. It was quite small. The (inaudible) happened and.
Brad Crowell 13:03
We have way more time at my parents house than we normally do.
Lesley Logan 13:07
A lot of time it was super fun, but we knew we're like, like, we want these tours to be a thing. And I ought to share this with you, because when you're being it till you see it, way of doing things, this is how long goals can take.
Brad Crowell 13:17
2018 was our first cross country drive. 2019 was the first tour, 2020 was canceled. 2021 was, was.
Lesley Logan 13:25
Was already going to be a smaller tour, because of the pandemic.
Brad Crowell 13:29
It was five stops max.
Lesley Logan 13:31
And by the way, every stop we picked were like huge spaces that's why they were picked.
Brad Crowell 13:35
Yeah, we actually picked large rooms.
Lesley Logan 13:37
Huge spaces. The Philly one was like softball, baseball, indoor practice arena, it was like 3000 square feet.
Brad Crowell 13:42
I think they only started vaccinating people a couple months prior.
Lesley Logan 13:45
No, this summer we got vaccinated.
Brad Crowell 13:47
It was the summer, yeah. Six months.
Lesley Logan 13:49
Yeah, so, but there was the booster, and then there's the thing. Anyways, because it was the holidays, we wanted to be conscientious. We want to make sure people felt safe. So we're like, these studios are massive, and we're only filling half the spaces. So at any rate, we really kind of got sidelined on that first half of that tour, but we got to do it. We got to do the second half, and we got to do Miami, Atlanta and Dallas, but then we were able to meet up with Balanced Body in the march of the next year. We got to tell them what we were doing. Got to get them really excited, and that's when we actually got to actually start to make our tours even bigger and better and add the Summer Tour.
Brad Crowell 14:25
So that was tour number four.
Lesley Logan 14:27
Tour number four was our first Summer Tour.
Brad Crowell 14:28
It was the first with Balanced Body. That was the first Summer Tour. And we've been telling Balanced Body about these tours from the beginning.
Lesley Logan 14:35
October of 2019, I told them what we were doing, and Ken and Al were like, oh, can you put a Reformer in that van? Anyways, all this to say this was like years in the making. And we'll, and next episode, we'll actually go into a bit about, like, why we work with a sponsor, what our tours have like become because they are bigger. They used to be, like, two weeks long, eight cities, five cities, and then they became 14 and 18 and 22 and and now we're getting like, 800 people to come and some amazing things.
Lesley Logan 15:05
I want to wrap this up with some, be it action items, because I think that that's what is really important. So you'll do some, Brad, I'll do some. We never get to do, but that's, this will buy me time, because I didn't prepare you for this. One of the best things I could say is take a note of when those little things go, oh, I want to do something like that, even if you're like, wow, that's crazy. Why would I even think of that idea? It's such a crazy idea. Pay attention to those crazy nudges and then make it something that's possible to do now, because a lot of people come with an idea, oh, I'm gonna go on a book tour and I'm gonna have sponsors, and have this, and have this. We literally had like, two prizes. We had no sponsors.
Brad Crowell 15:44
Yeah, I think, I think you might have got called Toesox and, or, you know, like.
Lesley Logan 15:48
Yeah, I called Toesox and Carbon38.
Brad Crowell 15:50
And we just said, hey, can you give us some socks? That was the cool thing. We want to do a giveaway.
Lesley Logan 15:55
We didn't have any paid sponsors. We didn't have local vendors coming through. We did not make anything bigger.
Brad Crowell 16:01
We also didn't even know that that was what we should turn into. It was more like, initially, it was an excuse to not fly and drive across the country, and then it grew. And each tour became more complex.
Lesley Logan 16:16
I think the Be It Action Item was like, don't over complicate something, just try the smallest version of the idea out that has the intentionality of what you want. We wanted to bring the community together, and we wanted to get across the country. And the original tours basically paid for the gas.
Brad Crowell 16:32
Not even exaggerating, they paid for the gas. And the one hotel that we stayed at. Initially, that was the vision. It was literally like, how do we pay for gas? Oh, let's teach a class. Great. We made $200 on it, let's pay the gas.
Lesley Logan 16:45
How do we make sure the holiday trip is a write off? Let's work a few to have, you, technically it's some work 50% of the trip, and then it's a write off. So make sure you talk to your accountant. But anyways, so my Be It Action Item is do the least complex version of the idea and see if you'd like it. Because each time we did the tour, we'd get from like Philly to Nashville in a night, that was insane we're like we're never doing that again.
Lesley Logan 17:09
Like Texarkana or something weird. I remember that.
Lesley Logan 17:11
Yes, and we've like 12 hours to get from Nashville to there.
Brad Crowell 17:14
We drove 14 hours in one day. That was brutal.
Lesley Logan 17:17
Yeah, that was brutal, because we had to teach so, so we learned from by making it not complex, we actually got to learn a lot more. That's really helped us. You'll hear about how the tours have changed. What's your Be It Action Item?
Brad Crowell 17:28
Okay. So my Be It Action Item, with that, I was gonna say take messy action but I mean, that's, we're pretty famous for that. I think that persistency, you know, like we didn't know the studio owners that we were trying to teach at? It wasn't like we were calling our friends in random cities and being like, hey, can we teach there? We started just reaching out to people and saying here's what our idea is. Is this of interest to you? And it was because we were persistent that we even found a location. Because I remember it was like, No. It was like, oh, okay, all right. Well, I guess this is the wrong location. No problem. We'll find another. Because for us, we knew, okay, this is the right stop, you know, this is approximately when we would want to be stopping driving for the day, when we should be teaching somewhere near here. How do we find a spot? You know, and working backwards, there's some logic there. But also we still have to find the people. We still have to meet the people, and then we have to be creative with the marketing. I remember at first we were like, We don't know anybody in Libertyville, Ohio. How can we, you know, connect with people, or Strongsville, Ohio, sorry, yeah, you're right. And I remember we started using Instagram hashtags to just hunt down Pilates people in the area and just leave it in voice notes, like.
Lesley Logan 18:45
That was very, we were very persistent. You're correct, very persistent. And then I think, just to tack onto that, and then we'll wrap this up, because we'll tell you more on the next episode, not being afraid of rejection. One of the things we had to do was, like, you're gonna have stops turn you away. Like, no, I don't want to do that. We had people go, why are you doing that? They were like, really sketchy about us.
Brad Crowell 19:04
We just had it happen yesterday with our eighth tour coming up, where someone you know was like, actually, this is the wrong time of the year for my clients. So no, he's like, oh, okay.
Lesley Logan 19:14
It's not personal,. All right, loves. Well, stay tuned for how these tours have gotten to be bigger and even better and better for you, and better for my sleep and all those things in our next episode. Until next time, Be It Till You See It.
Brad Crowell 19:29
Bye for now.
Lesley Logan 19:31
That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.
Brad Crowell 20:13
It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.
Lesley Logan 20:18
It is transcribed, produced and edited by the epic team at Disenyo.co.
Brad Crowell 20:23
Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.
Lesley Logan 20:30
Special thanks to Melissa Solomon for creating our visuals.
Brad Crowell 20:33
Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.
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